From Revenue Folklore to Real Value: Understanding EBITDA
One of the most common questions we receive from agency owners is, “Why does everyone keep talking about EBITDA?” Whether they are preparing for a valuation, considering a perpetuation plan, or simply trying to understand what drives agency value, many agency owners encounter EBITDA without fully understanding why it has become the industry’s preferred measuring […]
The Ins and Outs of EBITDA and How to Leverage It
“I bought this book of business for two times 25 years ago; I was just going to do the same when I’m ready to retire.” This is one of the most common quips IA Valuations hears from the generation of agency owners getting ready to retire, and we fear it could leave much on the […]